The intervention was made for a show which featured a group of artists who at the same time work as cultural operators (curators, space or initiative coordinators, gallerists or theoreticians, etc). The artists were invited to recount one or several past moments that have significantly marked their profession – through objective and statistical points of view, as well as personal ones.

 

The annoying corporate quote `Think outside the box` transformed into something site-specific. The space which hosted the exhibition has had its windows covered for the past 5 years, and I decided that for this show, I should open The box. Ironically, outside the exhibition space, the window is dirty, and the neighbor's backyard is a messy deposit of various forgotten objects - just like the precarious status of the arts and culture in Romania.

Is it necessary to reconsider the ways of thinking outside the box, or how we might give up on past clichés and incorporate as best we can our vision and identity in what we have to say? If our vision and identity are limited by failure, lack of time, space, support or resources – can we choose to speak about it and continue being actual? What does being actual mean in the context of art, strongly influenced by all that has happened so far? How do we integrate the double profession into what we do and how do we speak about artistic work, especially when being an artist is something so unstable and fragile? How do we skip the corporatist discourse and still be relevant and innovative?